Home Textiles Week

Home Textiles Week

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The home textiles industry will hold its semi-annual market week March 22-25, 2021, presented by the Home Fashion Products Association and Home Textiles Today. Attendees will have access to a full week of product presentations and vendor booths, showroom tours, educational sessions and more. In addition, we’ll open the platform one week in advance of the event to give you a head start on appointments, and it will remain live for six months! Click here to register today!

What to Expect at Home Textiles Week

March home textiles market will offer more pizazz, more programming and more networking opportunities. The Home Fashion Products Association (HFPA) is again partnering with HTT on the virtual New York Home Fashions Market, this time with an enhanced interface via HomeTextilesWeek. Market will take place from March 22-25.

The new, easy-to-navigate platform provides a superior virtual market experience. Sophisticated yet highly functional, HomeTextilesWeek will offer enhanced product imagery, a lineup of compelling live content and a strong selection of educational webinars, trend presentations and showroom tours designed to connect, educate and engage retailers and vendors alike.

HTW_DigitalMockups_Lobby     HTW_DigitalMockups_bathPavilion

Among the key features of the new platform:

  • Buyers stepping into the virtual lobby will be able to access participating vendors via an A to Z showroom directory as well as by six Product Pavilions: Bed, Bath, Kitchen/Table, Window, Rug, Accessories. Each will be searchable by key word. Enhanced listings are available.
  • The lobby will also showcase the agenda of all programming for the week, the Theater where sessions will be broadcast and a Resource Center for a full-line up of business resources to grow sales.
  • A real-time metrics analysis system will let vendors know who visits their showroom/booth or views their listings as it’s actually happening, so interactions and follow-up thorough can be immediate.
  • Virtual showroom/booths will offer complete company branding, with up to 99 assets via 10 customizable navigation bars as well as real-time chat and one-on-one meetings.
  • The expanded market experience will include real-time chat, one-on-one meetings and a full line-up of business resources to grow sales.
  • Appointment setting opens March 15, a week prior to market. Content will remain live for six months following market week to provide increased market exposure.

Beginning Jan. 7, industry members can join Jeff Kaufman, HFPA president and president/COO of Avanti Linens, and HTT sales executive Penny Sikalis in any of five one-hour webinars to learn all about the new virtual platform – how it will look and work, what the options are for participation and what benefits participating companies will derive. Registration is now open. Click here for webinar times and registration links.

Spring market week will also feature expanded complimentary education programing and entertaining networking events. Details will be announced in February.

“HTT is delighted to be working with HFPA to bring the best online market experience to the entire home textiles community,” said Kara Dunlay, group publisher for HTT, HFN, Furniture Today and Casual Living. “The new spring market platform experience has been elevated to specifically cater to today’s home textile retailers and will both provide interesting content and showcase new and best-selling products.”


“The HFPA has spent the last three months seeking out an exciting interactive platform for the March 2021 Virtual Home Textiles Market.  The result of that search is a partnership with HTT and Intrado, an industry-leading virtual market platform, to deliver a world-class experience to the industry.
We applied our learnings from last market to create a more enhanced experience that will be part of the Home Textiles Market going forward – even when live market returns in September 202. The combination of the newest products, educational programming and networking opportunities makes this the place to be for the March Home Textiles Market. We look forward to your participation in this exciting event.”   — Jeff Kaufman, President  |  Home Fashion Products Association

“While we will miss the energy and productivity of meeting in person with our suppliers at market, we do think meeting virtually is the next best thing. We look forward to connecting with our supplier partners.”    — Niraj Shah, CEO and Co-Founder  |  Wayfair

“While we’re disappointed that we won’t be able to meet with our suppliers face-to-face, we think the HFPA/HTT NY Virtual market is a great alternative and we look forward to seeing our resources in a new way.”  — Scott Kolsky, Executive Vice President | GM Home  |  Kohl’s

“Due to the limited amount of travel that our buying teams will experience this year, we find it very comforting that the HFPA is considering providing their customers a virtual option to facilitate a home textiles market. We have been provided mid-year product reviews from a few active resources and it has been extremely useful to review and evaluate new design options in each of the product categories being offered by those suppliers.”  — Kevin Kuehl, SVP/GMM Home  |  Big Lots

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